Guiding Dynamic Performance in
Leadership, Management, Business and Life
We lead and facilitate high performance, profit, and growth.
We develop fearless leadership, on purpose.
About Rudy Miick
At Miick, we help you cultivate your passion and purpose, working at your side as a guide, coach, and as part of your team. With expertise in concept development, operations, and growth of highly profitable restaurants and resort companies, we apply our methods and models to guide and coach leaders in a myriad of industries.
Miick provides whole system business development — what has, in recent years, been called Conscious Capitalism, Conscious Leadership, and Trust and Track management techniques. Our data-based methods, many of which are groundbreaking in their respective industries, are proactive and anticipatory. Miick tools triangulate results to achieve explicitly defined goals, without theorizing but full of performance.
The Miick brand began as a unique restaurant consulting firm. Thirty years and more than 1,600 successful projects later, our work still builds on purpose and is guided by clearly defined values that inform every choice and action. We know how to awaken passion, happiness, and tangible goals through a whole systems approach within any industry.
The Miick Method
We work on purpose, guided by our values. This choice has been potent for both us and our clients whether the path is clear or not, and all the more when the journey is arduous. Along the way, we’ve identified six steps that have to be taken to create, maintain, and expand excellence. This is the case regardless of industry, regardless of size, or scope of the project. At first, these six steps were intuitive. Over the years, each has become definitive, a fine-tuned system, data based and tested time and again.
What’s equally true is the six steps are not rolled out as a cookie cutter model. The systems are consistent, and at the same time there is unique nuance critical to every client system and situation.
Each of the six steps stands on its own and simultaneously supports all the others. To maintain excellence, we’ve found that each is needed in some way, shape, or form. We call it, “Building the Brand from the Inside Out.”™
The Miick Method includes the following six steps:
Know Who We AreTo truly thrive, it's critical to understand why we’re in business beyond profit. To be able to answer the question, “What is it we provide through our products?” is profoundly empowering…
CommunicationTough conversations inevitably must come up in business and life. We teach a wide spectrum of deceptively simple, highly effective communication tools…
Fiscal SystemsMost companies wait for a financial statement to make decisions. One of our clients calls this managing by autopsy…
Training SystemsWith your organization’s definitions of brand excellence rigorously articulated in all jobs and operational functions, ongoing training becomes the key…
Hiring SystemsAnother crucial step in our integrated method for successful growth and change is in the way we hire. Over the years our hiring methodology has created two…
Ongoing LearningThe last step in the Miick Method is a commitment to always improve, to always look for opportunities to move into the next level of performance…
Meet the Team
For the Miick team, learning isn’t just a classroom experience. Each member of our faculty is the real deal, experts in their worlds of facilitation of guided discovery and experiential learning. As a result you get tangible results. Every one of our team members comes to you having used Miick systems in their own careers and lives. That is the Miick way. We provide knowledge and skill aligned with mindful, conscious actions. On your chosen journey, you’ll find everyone from our team to be more of a guide climbing with you than a coach on the sidelines.
Clients and Projects
We’ve been guide and confidant to more than 1,500 clients in eight different industries, on three continents. We’ve led the way in work aligned on Purpose, full of passion, and guided by Values. Our results are resolutely successful. We support each of our clients to more clearly understand why they’re in business, and how to be more effective with both top and bottom line performance, no matter what it is being created, manufactured, sold, or shared.
We understand the difference between a brand promise and Brand Experience. We know how to get you the results you want, to align your team, to get rid of drama, and to move the Brand Experience you’ve dreamt about into a tangible goal achieved.
Here’s a partial list of our clients outside the restaurant and foodservice industry that we’ve been honored to work with:
American Express Card Related Services, Beaver Creek Mountain Resort, Computrition Inc., DOC, Dyson Vacuum, IES, Johnson & Wales University, Mass. General Hospital, Miramont Lifestyle Fitness, Packsize, Rhodes Auto, Snowbird Mountain Resort, Snow Summit Mountain Resort, Top Kick, UCLA Extension, Vail Resort Ski & Ride School, Warner Bros. Studios, Wintergreen Resort, Winter Park Mountain Resort, and many more.